Member Organizations

Organization nameLocationOverviewWebsite
sfw-and-tunaMonterey, California - USAThe mission of the Monterey Bay Aquarium Seafood Watch® program is to empower consumers and businesses to make choices for a healthy ocean. Its recommendations raise public awareness about sustainable seafood issues through its consumer guides, website, app and outreach efforts. Seafood Watch also works directly with restaurants, distributors and seafood purveyors to procure seafood from sustainable
fci-3fish-logoFt. Collins, Colorado - USAFishChoice’s mission is to create solutions that accelerates sustainability in the global seafood industry. This includes building and maintaining a set of resources for businesses including and
Vancouver, British Columbia - CanadaOcean Wise is a conservation program created to educate and empower consumers about the issues surrounding sustainable seafood. Ocean Wise works directly with local restaurants, markets, food services and suppliers to ensure that they have the most current scientific information and help them make ocean-friendly buying
goodfishfoundation-logoVeenendaal, NetherlandsThe Good Fish Foundation (GFF) aims to accelerate the transition to a sustainable seafood sector by promoting market demand for sustainable seafood and by assisting consumers and businesses throughout the seafood supply chain in making informed and responsible buying decisions. The organisation targets producers, processors, traders, retailers, consumers and governments in the Netherlands and Europe.

Sustainable Seafood Ratings
mcs-logoRoss-on-Wye, United KingdomThe Marine Conservation Society (MCS) is the UK charity dedicated to the protection of our seas, shores and wildlife. MCS believes consumers have a key role to play in safeguarding the future of our seas and marine wildlife by making environmentally sustainable choices when buying fish and shellfish. MCS communicates these messages to the consumer via the Good Fish Guide website, Pocket Good Fish Guide and
marviva-logoCosta Rica, Panama, and ColombiaTo promote the conservation and sustainable use of coastal and marine ecosystems in the Eastern Tropical Pacific, through marine spatial planning, lobbying, raising awareness and responsible markets. MarViva stands out for its marine focus, regional scope, recognized image, solid credibility, emphasis on multi-sectoral and community participation, and its science-based
mrgoodfish-logoFranceMr.Goodfish is a European programme on sustainable consumption of seafood products, launched under the umbrella of the World Ocean Network, by three aquariums: Nausicaa - Centre de la Mer, in France, the Acquario di Genoa in Italy and the Aquarium Finistaerre in Spain.

The programme aims at providing a positive approach to the promotion of sustainable seafood production and consumption patterns, by publishing seasonal recommendations. The objective isn’t to ban but to offer alternatives to professionals and to the wider public so they can each act at their own level. The programme addresses the chain of custody as a whole, from fishermen to consumers and includes all intermediaries such as fishmongers, restaurants or school canteens.
seafoodlegasy-logoTokyo, JapanSeafood Legacy is a consulting firm that supports sustainable seafood businesses and environmental organizations in Japan and around the world. We help build partnerships that lead to Japanese-friendly solutions that support global fisheries recovery.

Seafood Legacy was formed to develop the partnerships necessary to solve the complex problems of sustainable seafood supply chains. By tapping into the experience of the global sustainability community and connecting it to innovative, forward-looking businesses in Japan, we hope to transform the Japanese seafood market, support our ocean resources, and build a better future.
sailorsforthesea-logoYokohama, JapanProviding Blue Seafood Guide, a Japan’s first and the only seafood sustainability rating guide, SFSJ is raising people’s awareness and educate consumers and children, as well as to engage with major Universities to enforce the academic background and enrich the network nation
animaSantos, BrazilThe University Center Monte Serrat - UNIMONTE is a higher education institution located in Santos / SP, part of ANIMA Education Group, which aims through its mission to "promote education in the different fields of human knowledge, with ethics, competence, creativity and commitment to improving quality of life". In its 46 years of existence, the University is always aligned with the best interests of society, focusing on sustainability and
forest and bird logoAuckland, New ZealandForest & Bird has objectives to promote ecologically sustainable fisheries and aquaculture, reduce bycatch, increase ocean protection by establishing a comprehensive MPA network and ensuring that NZ meets or exceeds world’s best practice in fisheries management. Our leading seafood work – the Best Fish Guide was first published in 2004 and encourages consumers to make sustainable seafood choices, puts pressure on retailers to select sustainable options and encourages commercial fisheries to adopt more sustainable fishing

Best Fish Guide
Brisbane, AustraliaThe Australian Marine Conservation Society is Australia's only national charity dedicated to protecting ocean wildlife and their homes. We work on the big issues concerning the sea, including improving fisheries

Sustainable Seafood Guide
Qingdao, ChinaOcean Outcomes works with commercial fisheries, seafood industry, local communities, and NGOs, to develop and implement creative solutions towards more sustainable fisheries and fish farming practices. Ocean Outcomes’ science-based improvement initiatives include assessments, supply chain analysis, buyer engagement, traceability programs, fishery improvement projects, and stakeholder